Fazer Remix Mini
The new mini-sized Remix bags were the greatest launch for Fazer in 2024, selling over five million bags. The campaign won two Bronze Effie awards in the spring of 2025.
We needed the new bags to not cannibalize the sales of their larger counterparts - and therefore we very clearly told the customers how their use-cases differ. Witty copy which were adjusted for the time and OOH location were sure to drive the message forward.
Social Media
The social media assets were very similar to each other, allowing us to produce lots and lots of different versions with varying copy for holidays and other events that occurred during the campaign.
OOH
The campaign was very visible on the streets of Helsinki and Espoo, as well as in stores around the country. Like on social, copy texts were tailored to fit the specific locations the ads were shown in.